Check Your Website
With all the pressure to perform that can be put on your website, it’s not surprising to find lots of outside help trying to tell you what it should be doing. The conflicting messages are numerous and each one can sound very convincing. How do you tell what is more than “smoke and mirrors”? How do you tell which of the offers you should listen to and which belong in the junk mail pile?
Measurable performance has to be the keystone of your expectations. Any special software that someone is trying to sell you to make your website perform better has to pass this test. Do the Search Engine Results improve after you use the products?
To know this you need to know your starting point. How does your website perform right now?
An easy question but not always an easy answer. If you ask a pure IT professional they’ll most likely answer with figures about bandwidth usage and raw hits. Your marketing department is likely to give entirely different answers as they talk about click-through traffic and per impression costs.
My answers tend to be questions first. What’s your target keywords? How high do you rank in Search Engine Results pages (SERPs)? What’s the conversion rate (the numbers of leads or sales per hundreds of visitors) of the website? Once you know where you’re starting from you can then decide where you want to go and how you’ll get there.
Today I’ll even make a special offer to all our readers. I will check the performance of your website for no charge or obligation. Just send me the web address you own (for example; http://www.myklin.com/) and I’ll take a look at the publicly available information and send you an e-mail about what I find. Sometimes when I do this I get to tell the owners – Great Job! Keep up the good work.
The Internet potential is too large to ignore for most businesses. With local search gaining strength the time to get your position established is now. Local search is coming to phones, which means the service will be everywhere there are people. Even in our less densely populated areas you can find many services that are already at the top of their categories. Getting in now means not having to fight for your place in the years to come.
Look at some of the big retailers and see what they’re doing with local search. Does anyone reading this article not know where to find the local Wal-Mart store? Or Sears, or Penny’s? Why then are these stores in most local searches along with the other big chains. Because they are planning for 3-5 years down the road when your Internet experience will be centered on where you live, where you work, and where you drive. They are positioning themselves to provide the most relevant content to your world. Exactly what the Search Engines claim to be doing for you today.
Mike Myklin is an author, a lecturer, and an e-commerce owner specializing in Search Engine Optimization. If you have questions about the Internet and e-commerce, you can send them to him and he will try to answer them in his column. You can also get information on-line at http://www.myklin.com/.
Measurable performance has to be the keystone of your expectations. Any special software that someone is trying to sell you to make your website perform better has to pass this test. Do the Search Engine Results improve after you use the products?
To know this you need to know your starting point. How does your website perform right now?
An easy question but not always an easy answer. If you ask a pure IT professional they’ll most likely answer with figures about bandwidth usage and raw hits. Your marketing department is likely to give entirely different answers as they talk about click-through traffic and per impression costs.
My answers tend to be questions first. What’s your target keywords? How high do you rank in Search Engine Results pages (SERPs)? What’s the conversion rate (the numbers of leads or sales per hundreds of visitors) of the website? Once you know where you’re starting from you can then decide where you want to go and how you’ll get there.
Today I’ll even make a special offer to all our readers. I will check the performance of your website for no charge or obligation. Just send me the web address you own (for example; http://www.myklin.com/) and I’ll take a look at the publicly available information and send you an e-mail about what I find. Sometimes when I do this I get to tell the owners – Great Job! Keep up the good work.
The Internet potential is too large to ignore for most businesses. With local search gaining strength the time to get your position established is now. Local search is coming to phones, which means the service will be everywhere there are people. Even in our less densely populated areas you can find many services that are already at the top of their categories. Getting in now means not having to fight for your place in the years to come.
Look at some of the big retailers and see what they’re doing with local search. Does anyone reading this article not know where to find the local Wal-Mart store? Or Sears, or Penny’s? Why then are these stores in most local searches along with the other big chains. Because they are planning for 3-5 years down the road when your Internet experience will be centered on where you live, where you work, and where you drive. They are positioning themselves to provide the most relevant content to your world. Exactly what the Search Engines claim to be doing for you today.
Mike Myklin is an author, a lecturer, and an e-commerce owner specializing in Search Engine Optimization. If you have questions about the Internet and e-commerce, you can send them to him and he will try to answer them in his column. You can also get information on-line at http://www.myklin.com/.
posted by Mike Myklin at 8:04 AM
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