There is No Page 2!
Above my desk there is a handwritten message that I can see every time I raise my eyes. It is the absolute essential core of everything we do here. It sets our goals in terms that have no qualifying elements. There can be no misunderstanding.
If you are going to the trouble to have a web site (and let's admit they are a headache at times) then the only place you want it to appear is on Page 1 of someone's Search Engine Results Page (SERP). So few people look past the first results they get they probably don't even know if the results are relevant to their search.
So, the question to ask is; are you wasting your web site?
Despite the Internet being everywhere very few people really understand how to make it work to their advantage. It's not hard to create a pleasant looking website. I know a dozen young teenagers who can make your eyes pop out with beautiful animations and glorious images. You can drop by EBay and pick up hundreds of templates for pennies and web designers appear every time you turn around. But, it's what you do with these beautiful creations that will make all the difference to your success.
Pretty pictures by themselves are worse than useless. It will delude you into thinking that your web site is doing what you need it to do. The whole purpose of your web site is to support your business. If all it's doing is sitting there, looking pretty, what's the point in wasting your money?
A web site that looks great can be absolutely invisible to the Search Engines. If the pages are invisible then they will not be indexed and your web site will languish (along with your business) for lack of attention. I see this every week. A client will bring a web site that looks good, the navigation is clear, the pictures and words weave together to create a good buying experience, but no one sees it because the Search Engines aren't indexing the content.
The sad part is that the web designer probably doesn't realize what a terrible blow they are dealing your business. It often takes just a few changes in the background code (that you never see anyway) to produce the results you want. Your beautiful web site can look the same and finally stop being a waste of your money.
That's what we do for you. We help your web site be the asset you need it to be. We're so confident of our ability to tweak your website we prefer to accept some portion of your sales as part of your payment. If your web site doesn't produce we don't make any money either. (Of course, we still work for cash if you want.)
Why are you delaying? It's not going to cost you anything to talk with us about your website. Plus, we'll never share anything we learn about you with anyone else whether you become clients or not.
I know; you're used to companies yelling the customer's details from the rooftops as some validation for their services. Well, we don't do that. Your business is just that, your business.
A company that talks to you about another company will want to talk about you to someone else. We don't do that.
mike@myklin.com
There is no page 2!
If you are going to the trouble to have a web site (and let's admit they are a headache at times) then the only place you want it to appear is on Page 1 of someone's Search Engine Results Page (SERP). So few people look past the first results they get they probably don't even know if the results are relevant to their search.
So, the question to ask is; are you wasting your web site?
Despite the Internet being everywhere very few people really understand how to make it work to their advantage. It's not hard to create a pleasant looking website. I know a dozen young teenagers who can make your eyes pop out with beautiful animations and glorious images. You can drop by EBay and pick up hundreds of templates for pennies and web designers appear every time you turn around. But, it's what you do with these beautiful creations that will make all the difference to your success.
Pretty pictures by themselves are worse than useless. It will delude you into thinking that your web site is doing what you need it to do. The whole purpose of your web site is to support your business. If all it's doing is sitting there, looking pretty, what's the point in wasting your money?
A web site that looks great can be absolutely invisible to the Search Engines. If the pages are invisible then they will not be indexed and your web site will languish (along with your business) for lack of attention. I see this every week. A client will bring a web site that looks good, the navigation is clear, the pictures and words weave together to create a good buying experience, but no one sees it because the Search Engines aren't indexing the content.
The sad part is that the web designer probably doesn't realize what a terrible blow they are dealing your business. It often takes just a few changes in the background code (that you never see anyway) to produce the results you want. Your beautiful web site can look the same and finally stop being a waste of your money.
That's what we do for you. We help your web site be the asset you need it to be. We're so confident of our ability to tweak your website we prefer to accept some portion of your sales as part of your payment. If your web site doesn't produce we don't make any money either. (Of course, we still work for cash if you want.)
That's confidence. That's experience. That's what your website needs today.
Why are you delaying? It's not going to cost you anything to talk with us about your website. Plus, we'll never share anything we learn about you with anyone else whether you become clients or not.
I know; you're used to companies yelling the customer's details from the rooftops as some validation for their services. Well, we don't do that. Your business is just that, your business.
A company that talks to you about another company will want to talk about you to someone else. We don't do that.
Just another great reason to write to me today to get started!
mike@myklin.com
posted by Mike Myklin at 10:38 AM
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